Through the power of AI, Adobe has today predicted online shopping during the 2019 holiday season (Nov. 1 through Dec. 31) to reach $143.7bn. And according to the research, powered by Adobe Sensei, Adobe's AI and machine learning technology, advertisements will play a significant role in where these dollars are spent. Fifty per cent of consumers state that ads during the holiday shopping season impact their purchasing decisions while email continues to be the most preferred way to get an offer while holiday shopping. Smartphone visits to retail sites from social media have tripled in the past three years from four per cent to 11 per cent. However, visits coming from social platforms result in lower conversions compared to other channels like search or email.